Need Retail Help? Manny, Moe and Jack at your service.
Where others see challenge, our fierce competitiveness always sees opportunity. When auditing retail brands, any agency can point out what is wrong. We look deeper at what is inherently right so we can...
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The “Have It Your Way” Society
Imagine a futuristic food court where you are able to order before you arrive and the food is delivered to your table as you are seated. The order is exactly as you want it, no mistakes. The powers of...
View ArticleMadison Avenue Media, meet Wall Street ROMI
For all of you who are still hooked on inserts, or think every media dollar now belongs in digital, or still think spot radio is the be-all and end-all, or live and die by broadcast TV, you’re all...
View ArticleWhen Spending Less Makes More Cents
As a client, how often have you heard your agency tell you that you’re not spending enough in media? As an agency how often have we told our clients that they are not spending enough? Sometimes, that...
View ArticleOn Brandtailing™
I spent the first 26 years of my career working for advertising agencies that had made their reputations serving brands with “branded advertising.” In that world, time was measured with a pre- and...
View ArticleRetail thoughts for 2012
The good news: 2012 is probably going to be a great year. Our economy is recovering. The bad news: That’s not enough, because this really isn’t about our economy. This is about our future. Right now,...
View ArticleBoom Box
The Amazon Store, The Twitter Café, and other 2012 tales of retail evolution. Attention wannabe dotcomtrepreneurs: It’s time to start thinking inside the box my friends as your future will indeed...
View ArticleMobile…The New First-Screen
Over the last decade, consumer engagement with media has moved from a one-screen only interaction (television), to adding a second-screen (computer desktops and laptops), to now a third-screen (phones...
View ArticleThe 7 Holy S#@t Retail Trends for 2013
Mega Pop-Ups Will Sprout Like Weeds In 2013, Pop Up retail will venture beyond concepts like Ebay’s social media temp store in London, or the Nintendo demo shop in San Francisco. Instead of these...
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Super Bowl Ads: Will Consumers Actually Buy?
The Ravens may have won the game, but it was the movies that scored the biggest in Zimmerman Advertising’s first-ever Z Super Poll. Disney’s Lone Ranger and Oz, The Great and Powerful, along with...
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The researcher in your pillow
There is a mantra at Zimmerman Advertising which states “Those with the most data will win.” This generally refers to the ability to capture customer data to better understand consumer needs and...
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When gratitude is all heart
On May 21st, Zimmerman’s outcome v. output philosophy was on full display at the advertising industry’s Mirren conference in New York City. After a speech by agency founder Jordan Zimmerman, Angi...
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When value is undercooked
There really aren’t different products and services anymore, only the marketing that differentiates them. And given the onslaught of commoditized products, Dollar Menus, casual dining establishments...
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Stay relevant, my friends
Yesterday, Men’s Warehouse put the man who guaranteed “you’re going to love the way you look” back on the shelf by firing Founder George Zimmer. While the business community debates the decision to...
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Quick Thoughts: The Final Word on Adwords Enhanced Campaigns
The Buzz… It’s official! Google’s “Enhanced Campaign” program, in which customers of AdWords are required to opt-in to mobile device ads along with the customary digital ads for desktops and laptops,...
View ArticleNeed Retail Help? Manny, Moe and Jack at your service.
Where others see challenge, our fierce competitiveness always sees opportunity. When auditing retail brands, any agency can point out what is wrong. We look deeper at what is inherently right so we can...
View ArticleClik here to view.
The “Have It Your Way” Society
Imagine a futuristic food court where you are able to order before you arrive and the food is delivered to your table as you are seated. The order is exactly as you want it, no mistakes. The powers of...
View ArticleMadison Avenue Media, meet Wall Street ROMI
For all of you who are still hooked on inserts, or think every media dollar now belongs in digital, or still think spot radio is the be-all and end-all, or live and die by broadcast TV, you’re all...
View ArticleWhen Spending Less Makes More Cents
As a client, how often have you heard your agency tell you that you’re not spending enough in media? As an agency how often have we told our clients that they are not spending enough? Sometimes, that...
View ArticleRetail thoughts for 2012
The good news: 2012 is probably going to be a great year. Our economy is recovering. The bad news: That’s not enough, because this really isn’t about our economy. This is about our future. Right now,...
View Article
